Amongst all the shiny objects, online marketing is right at the top of the pile. Online “gurus” and courses have made it seem so easy that many brokers believe it to be the holy grail of lead generation. The problem is… it’s FAR from easy! Often, online marketing is just another distraction that takes brokers away from proven methods that can grow their business. And many of them end up wasting 10s of 1000s of dollars on ads with little or no results!
In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted discuss the traps of online marketing. They talk about why, most of the time, it’s a waste of money – and what you should do before you even think about online marketing.
The Key Questions
Why do so many mortgage brokers flock to paid advertising? (5:10)
How do you make mortgage marketing work? (12:03)
What makes mortgage marketing so attractive to brokers? (14:28)
When should you start investing in online marketing? (15:52)
What You’ll Discover
The ultimate reason why you shouldn’t be running your ads (2:13)
The #1 question to ask yourself before you hire a specialist (6:22)
The strategies to use instead of mortgage marketing (8:13)
A better way to spend your advertising money (10:23)