Many brokers aim to become a kind of ‘mortgage professor’ - someone with the most knowledge. But the fact is, clients don’t really look for the broker with the most expertise and experience. Instead, they’re looking for someone with a personality. Someone who’s put themselves out there as an accessible expert. In other words: a mortgage celebrity.
In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted explain why being a celebrity is a more powerful marketing tool than being a professor. Tune in to learn how to raise your profile, visibility, and marketability in your area.
The Key Questions
What You’ll Discover