Episode 29

Mortgage Celebrities Beat Mortgage Professors

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Many brokers aim to become a kind of ‘mortgage professor’ - someone with the most knowledge. But the fact is, clients don’t really look for the broker with the most expertise and experience. Instead, they’re looking for someone with a personality. Someone who’s put themselves out there as an accessible expert. In other words: a mortgage celebrity.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted explain why being a celebrity is a more powerful marketing tool than being a professor. Tune in to learn how to raise your profile, visibility, and marketability in your area.

The Key Questions

  • Are you a mortgage professor? (1:15)
  • Who is a mortgage celebrity? (5:00)
  • How do you build up your celebrity status? (9:16)
  • Why should you become a celebrity rather than a professor? (21:10)

What You’ll Discover

  • What you need to be more than being the number one mortgage broker technician (1:56)
  • The reason why clients prefer celebrities over professors (3:59)
  • The most powerful marketing tool you can use (8:38)
  • Three things you can do to build up your celebrity status (12:39)
  • The myth of becoming a niche or micro specialist (and its role in your celebrity status) (15:45)

Let's Accelerate

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