In this digital-centric day and age, it’s easier than ever for mortgage brokers to overlook local communities. This isn’t to say that internet-focused marketing efforts don’t work. Rather, many brokers are missing the opportunity to complement and augment them. There’s much to gain from incorporating traditional networking and face-to-face interactions.
In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted focus on why local communities matter. They explain why brokers must be prepared to invest time and effort in their respective local communities. Tune in to discover how you can tap into the DNA of your local neighbourhood, suburb, town, or city.
The Key Questions
Are offline and online approaches to marketing mutually exclusive? (1:30)
Can big brands and businesses afford to ignore local communities? (4:27)
How can brokers start getting involved with your local community? (8:00)
Does investing so much time in face-to-face interactions actually pay off? (15:42)
What You’ll Discover
Ash’s observations of the local dynamic in a town outside Melbourne (2:32)
A walk-the-street strategy vs. digital strategy (13:25)
The 3 golden rules to mortgage broking (17:32)
One way to set yourself apart from the competition in our post-COVID environment (21:51)