The reality is that some mortgage brokers come into the industry fully armed with a strong background in digital marketing. But they are the exception. Most brokers are likely to have started out their online marketing by tinkering on social media. Doing this basic approach is helpful... but it’s not enough to create mastery of the online world.
In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted discuss how to master the online world. They explain why mortgage brokers need a clear online strategy for their business. Tune in so you can learn about the best ways to establish an online presence that can help you attract the right clients.
The Key Questions
Why do mortgage brokers need an online strategy? (4:09)
What are the basic elements of building an online presence? (7:17)
Why is it not enough to only tinker with social media? (11:21)
How does an online strategy fit within a mortgage broking business’s overall vision? (18:34)
What You’ll Discover
The difference between online and in-person marketing strategies (1:33)
The importance of being visible online (5:08)
5 levels of online mastery to build a successful lead flow (8:42)
Specific strategies for social media platforms (23:00)