So many mortgage brokers post generic content on social media. Not to mention they send generic emails to both their current and prospective clients. But sadly, clients don’t really engage with such content. What they often engage with is ultrapersonalised content.
In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playstead talk about the importance of ultrapersonalisation. They explain what it truly means, outline its benefits, and explain how brokers can give their audience ultrapersonalised content. Tune in now to find out how ultrapersonalisation can help 10x your results.
The Key Questions
What is ultrapersonalisation? (2:01)
How can you give your prospects ultrapersonalised content that’ll engage them? (5:40)
What are the benefits of serving ultrapersonalised content to your audience over generic posts? (12:40)
How do you distinguish ultrapersonalised content from generic content? (17:25)
What You’ll Discover
The mistake that 90% of mortgage brokers make that you must avoid (4:33)
How to uncover the identity and needs of your ideal audience (7:46)
One exercise to determine how your brand should look and feel, as well as the tone of your social media content (14:35)
The secret to making ultrapersonalisation work for you (15:21)