“The leads are no good. They waste my time!” Many brokers believe that the only reason they can’t convert leads has to do with quality… but they could not be more wrong! The reality is, there's a difference between a warm and a cold prospect (based on the lead source) and you must treat them differently if you want to convert. Otherwise you'll get frustrated, lose time and miss opportunities worth thousands of dollars.
In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted discuss some of the secrets of effective lead conversion. They talk about the importance of intent and share tips for positioning yourself as an expert and boosting your conversion.
The Key Questions
Why do most brokers fail to close online leads? (3:45)
Why do most brokers approach lead generation all wrong? (10:49)
How do you take control of the conversation with your lead? (14:43)
How can you multiply your conversion exponentially? (16:49)
What You’ll Discover
The importance of intent (5:11)
The secret to success in lead generation (7:49)
The lead generation opportunity many brokers miss (12:56)
The #1 thing you need to do when dealing with online leads (18:34)