Unicorns Aren't Real (Stop Pretending)

The unicorn trap is a cautionary tale, not a success story. You’re caught in the trap when you start believing in your own (mythical) brilliance. You think that you’re the only one who can do what you do - no one can do it at the same level as you. And because of this, you fail to systemise and delegate.

Sounds familiar?

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted explain how the unicorn mindset turns your business into a one-man show. Tune in to learn why everyone must escape the unicorn trap — and how.

The Key Questions

What is the unicorn trap? (1:58)
Do you have a unicorn business? (13:26)
How do you become a true business owner and not a unicorn? (16:24)
How do you escape the trap? (18:34)

What You’ll Discover

Two ways to know if you are a unicorn (7:14)
The unicorn example (and what made him a unicorn) (10:21)
Why you can’t be a one-man or one-woman band (14:36)
Why people stay stuck in the unicorn trap (24:41)