Episode 68

Content Ecosystem

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You don’t create a content ecosystem for your mortgage broking business by just sending out emails and posting on social media. A content ecosystem is more like an elaborate spiderweb. It’s highly strategized, with multiple anchor points and subpoints. And everything is interconnected to serve a core purpose – catching prey. This means your content ecosystem is designed to attract and convert clients.

In this episode Mortgage Broker Acceleration, James Veigli and Ash Playsted share many practical tips about it. Their discussion focuses on how brokers can create their own well-functioning content ecosystems. Tune in to learn how to generate high-quality content that stands out from your competitors in a cost- and time-efficient manner.

The Key Questions

  • What does a content ecosystem do for your business? (2:29)
  • What constitutes good content? (6:36)
  • Why do you need your content to go beyond you and your expertise? (9:16)
  • What do people want from your content? (11:41)

What You’ll Discover

  • The spiderweb analogy (5:13)
  • A time-saving tip for content creation (13:01)
  • The importance of putting yourself in your consumers’ shoes (14:01)
  • How to tap into the power of storytelling (16:06)

Let's Accelerate

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