Marketing That Actually Works

Most brokers associate marketing with ads, brands, business cards, flyers, logos, and websites. Now, all these marketing activities may indeed be valuable to your business. But they’re not the most effective ways to generate business. And the real definition of marketing is anything brokers do in the market that will generate business – not just these activities.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted focus on marketing that actually works. Tune in to know the most effective ways to get the most bang for your marketing buck. You’ll discover how to generate leads and referrals for your broking business and propel sustainable business growth.

The Key Questions

If you could only spend $1,000 on marketing, what would you spend it on? (3:37)
Why can’t mortgage brokers simply emulate the marketing tactics of the Nikes and Cokes of the world? (8:28)
What is emotional direct response marketing (EDR)? (11:19)
What’s the easiest way of developing your marketing strategy? (17:26)

What You’ll Discover

The common misconceptions that mortgage brokers have about marketing (1:19)
The preconditions for common marketing methods to work (10:18)
When it comes to marketing, treat others as you would have them treat you (21:15)
The three things to consider for every marketing activity (23:52)