Build Demand OR Build Team (Which First?)

Should mortgage brokers build demand first and then grow their team? Or should they grow their team first in anticipation of getting more leads down the line? For most brokers, the answer is obvious: They want to see enough money in the bank before they hire more people.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted explain the upsides and downsides of this approach. They also discuss how the “team first, demand later” approach can be effective. Tune in to encounter a more rational and forward-looking approach to managing risk and uncertainty.

The Key Questions

What are the pros and cons of the “demand first, team later” strategy? (4:19)
Why is building a business about risk management and not risk avoidance? (6:50)
What’s the biggest danger of committing to the “demand first, team later” strategy? (10:10)
Why is business debt a powerful motivator? (16:59)

What You’ll Discover

The importance of planning at least 3 months ahead (1:20)
The counterintuitive logic of “team first, demand later” (5:42)
The pitfalls of reacting intuitively to fear and uncertainty (12:38)
The most important elements of being prepared for future risks (17:31)